What are the do’s and don’ts to writing an article?

 I recommend doing the writing yourself, but if you give credit away and don't try to be the author. To me, the most efficient investment of your time is to take it to the office supply store printer, and make it into a booklet with a card stock cover, saddle-stitched. You can have the little book converted to a pdf. There are several pdf programs at low cost.The e-book has zero cost, but the booklet has far more impact and credibility. It’s huge. Printed material gets at least a hundred times greater response than the same information offered as an e-book. I’ve found the cheaper and simpler material works fine: reports, e-books, white papers, 15-20 pages that share the information in your mind with your prospects. Or you can always hire a professional writer to help you expand your outline. Do some research on the internet and find articles about what to do. Try a search called “free articles;” circle databases they are free, with proper accreditation. You could also go to your local radio station and pay them to use their audio equipment in the downtime. This broadcast could include helpful Checklists, charts, steps that they need to take, college checklist, consumer Hotline they should call to get the facts from you before they buy from somebody else. In the end, your piece should be full of helpful information. Information with a pervasive step that leads to your company—the face-to-face meeting, or ordering, ___ heavily promote and clearly indicate the emotional benefit your prospect will experience.